PALM SPRINGS, Calif.—Let’s clear up some likely misconceptions about what happens at a cannabis convention: No, they do not shoot weed out of T-shirt canons. And they don’t give it away for free—that’s illegal, even in the most permissive states.
But doling out generous samples for $3 a pop? Producing cumulous clouds of smoke that would make Snoop Dogg proud?
Those, along with plentiful signs of where the legal cannabis business will continue to grow in 2022, were part of the landscape at the Hall of Flowers show held this month in Palm Springs. The event, launched in 2018, drew 3,700 attendees and 450 brands as it made its debut in the Los Angeles-adjacent desert city that has been leaning heavily (and successfully) into cannabis as a pillar of its tourism marketing.
